Stan's NoTubes changed tire technology forever, and came to Pfaltzgraphic in 2015 to update their identity and brand language to a more modern, moto-inspired look and feel. Maintaining the previous Stan's red to provide brand continuity, Pfaltzgraphic created a new primary Stan's identity, tech marks and style guide, along with updated product and packaging graphics, product photography, and print/web ad creation through the 2019 model year.