PROMAX COMPONENTS

Pfaltzgraphic was contracted by Promax Components via their North American distributor to update the primary Promax identity and tech mars and create a brand style guide covering product graphic and packaging guidelines, photography style, website wireframes, and example ad structures for the internal Promax team o further work with. Pfaltzgraphic created the primary identity to be applied to a wide variety of products and orientations unique to a bicycle component maker, with patterning elements to carry the brand style throughout the product line.