The Carnegie Museum of Natural History is a Pittsburgh cultural institution with worldwide respect that in many ways starts with Diplodocus carnegii, the first publicly displayed dinosaur of their extensive collection, and via plaster casts the most displayed dinosaur in the world. Pfaltzgraphic was contracted in 2018 to redesign the “Dippy” logo to be energetic, inviting, and paleotologically accurate, and to update the museum sub-brands and style guide for proper implementation across the museum system.