Analog Forest was a collaborative project between Pfaltzgraphic and an outside partner creating a cycling clothing brand using crowdsourced graphic design and short-turn manufacturing. The brand shuttered due to a number of factors, but ultimately proved an invaluable lesson on private label soft goods development and manufacturing. Pfaltzgraphic created the Analog Forest identity and technical marks, initial clothing designs, custom molded zipper pulls and heat transfers, and was responsible for product naming, photography, and overall look and voice of the brand.